About Us

About Sage & Bailey
Sage & Bailey is a British boutique specialising in dresses for women. We carry a small, carefully picked range rather than an endless catalogue, and every style is chosen because we would wear it ourselves.

Why we started
A well-cut dress is surprisingly hard to buy in the UK. The high street carries the same few shapes each season, and everything else means ordering blind from overseas, guessing at the sizing, and hoping the dress that arrives looks anything like the photograph.

We thought there was room for something simpler: a shop that does one thing, stocks it properly, and tells you honestly how it fits.

What we sell
Dresses for women, and nothing else. Midi and maxi styles, from easy everyday cuts to something you'd wear to an evening out.

We keep the range deliberately small. Every dress on the site has earned its place, and if a style doesn't hold up we stop selling it rather than leaving it in the catalogue to pad out the numbers.

Our mission
To make a well-made dress straightforward to buy in the UK — clear sizing guidance on every product page, honest photographs, prices in GBP with no surprises at checkout, and someone at the other end of an email who can actually tell you how a cut falls.

Our vision
A dress you reach for for years, not one you wear twice and forget. We would rather sell you one that fits properly than three that don't.

How we work
We are a small independent team. There is no call centre and no script — the person answering your email is the same person choosing the stock.

Every dress ships with tracked delivery and comes with a 30-day return window, on top of your statutory right to cancel within 14 days. If the fit isn't right, send it back and we'll sort it out.

Who's behind the brand
Sage & Bailey is owned and operated by Ecom Elevate, a business registered in the Netherlands under Chamber of Commerce (KvK) number 95445757. Sage & Bailey is our UK-facing brand: we sell to customers across the United Kingdom, price in GBP, and handle UK returns through our returns address in Liverpool.

We mention this because we would want to know it ourselves. You are buying from a small Dutch-registered business that runs a British dress shop — not a faceless marketplace listing.

Get in touch
Questions about sizing, an order, or a style you can't find? Email us and we'll come back to you, usually within one working day.

Store name: Sage & Bailey
Company name: Ecom Elevate
Company Address: Houtzagerssingel 130, Den Haag, 2512XJ, Zuid-Holland, The Netherlands
Warehouse Address: 39 Throne Road, Liverpool, Merseyside, L11 4TL, United Kingdom
Company nr.: 95445757 (KvK, Netherlands)
Phone: +44 7308 502722

Email: info@sagebailey.com

Monday to Friday | 09:00 – 18:00 (GMT)
Saturday and Sunday | Closed

We aim to respond to your inquiries within 24 hours.