Sage & Bailey is a British boutique serving customers across the United Kingdom. The brand is owned and operated by Ecom Elevate, a business registered in the Netherlands under Chamber of Commerce (KvK) number 95445757. We price in GBP and handle UK returns through our returns address in Liverpool.

You can read the full story on our About Us

Nothing complicated. You shop in pounds, pay UK VAT-inclusive prices, and return to a UK address. Your statutory rights as a UK consumer apply in full, including your right to cancel within 14 days under the Consumer Contracts Regulations.

We mention our Dutch registration openly because we would want to know it ourselves — our full company details are on our Contact page.

We sell one thing: dresses for women. No shoes, no accessories, no endless catalogue padded out to look bigger than it is.

That means every dress on the site has earned its place, every product page carries fit guidance specific to that style, and the person answering your email is the same person choosing the stock.

We currently ship throughout the United Kingdom only. We're unable to deliver to PO Box addresses or military addresses (APO/FPO/DPO).

Within 1–2 business days, Monday to Friday, excluding public holidays. The cutoff for same-day processing is 6:00 PM GMT.

During peak seasons or promotions this can take slightly longer, and we'll let you know if there's a delay.

Roughly 5–11 business days in total: 1–2 to process and 4–9 in transit. Delivery estimates can be affected by carrier delays or extreme weather.

Full details are in our Shipping Policy

Yes — free shipping on every order to anywhere in the UK, with no minimum spend. The price you see at checkout is the total you pay: no customs charges, import duties or handling fees on delivery.

You'll receive an email with a tracking number as soon as your parcel leaves our fulfilment partner. If you haven't had tracking within five business days of ordering, get in touch and we'll chase it up.

30 days from the day your order arrives, on top of your statutory right to cancel within 14 days under the Consumer Contracts Regulations.

Items must be unworn, in the same condition you received them, with tags still attached. Please try them on over your own clothes — once tags have been removed we can no longer accept the return.

Email us at info@sagebailey.com with your order number and which item you'd like to return. Once approved, we'll tell you exactly where to send the parcel. Return postage is at your own cost and we recommend using a tracked service. If the item is faulty, damaged or not what you ordered, you don't need to send anything back — we'll ship you a replacement free of charge.

Items sent back without a return request first cannot be accepted, and please don't send returns to our company address in the Netherlands. The full process is in our Refund Policy.

Yes. For the same style in a different size, email us before sending anything back and we'll arrange a direct exchange, subject to availability. For a different style altogether, return the one you have and place a new order once the return is approved.

Please inspect your order as soon as it arrives and contact us straight away. We'll send you a replacement free of charge and you don't need to return the original item. If you'd rather have your money back, we'll refund you in full at no cost to you.

Your order remains our responsibility until it's delivered into your hands, so if a parcel goes missing or arrives damaged in transit, we'll replace or refund it.

Once we've received and inspected your return we'll let you know whether it's approved. Approved refunds go back to your original payment method within 7 days. Where you've cancelled under your statutory 14-day right, we'll refund you within 14 days of receiving the item back.

Your bank or card issuer may take a few extra days to post it. If more than 10 days have passed since we approved your return, please contact us.

Yes. Your payment details are encrypted using industry-standard SSL, and our checkout is PCI DSS compliant. We never see or store your full card number — only your billing and shipping details, your order, and the last four digits of your card.

More detail is in our Payment Policy.

Visa, Mastercard, Maestro, American Express, UnionPay, Apple Pay, Google Pay and Shop Pay.

Yes. All prices are shown in pounds sterling and include UK VAT where applicable. Shipping is free, so the price at checkout is the total you pay.

Contact us as quickly as you can at info@sagebailey.com. If your order hasn't been processed yet, we'll do our best to amend or cancel it. Once it's with the carrier we can't recall it, but you can still return it under our Refund Policy.

Every product page carries fit guidance specific to that style, along with a measurement table in centimetres taken from the garment laid flat. Dresses vary more than a size label suggests — a fitted bodice sits very differently from a loose A-line, and the same size can feel quite different across two cuts.

Email us at info@sagebailey.com before you order and tell us your usual size and what tends to go wrong. We'd rather spend five minutes helping you get it right than have you send something back.

Take your bust, waist and hip measurements and compare them against the table on the product page rather than going by the size label alone. Where a style is fitted through the body, the bust measurement is the one to trust; where it's loose, the shoulder and length matter more.

If a dress feels tight across the bust or the shoulders when new, it's the wrong size rather than something that will give with wear.

Email us at info@sagebailey.com or use the form on our Contact page.

Customer service hours are Monday to Friday, 09:00 – 18:00 (GMT). We're closed at weekends and aim to respond to all enquiries within 24 hours.